#DEFINE CLIENT BASE FREE#

There's the individual who uses the product, and that is the person whose primary needs you must meet. There may be more than one core customer for your product or service. What are their demographics, likes, dislikes, aspirations? What will make them successful in their jobs what are their risk factors? What are their long-term goals? How can your offerings help achieve their goals? How is your product used? What quality and performance characteristics must it have? Will our core product work or do we need to introduce an augmented product? Will we be able to produce it with high quality in large quantities? How many product levels will we need to support our customer base? Will they receive the core benefit of the product? Does your product development team keep this primary customer in mind when developing products? Core Customer Step 2: Identify who your supporting customer is Learn what is valuable and what is superfluous. After you define your core customer, spend time with them on location observe them using your offerings. Who is the living, breathing person that wants and, more importantly, needs to purchase your product or service, and receives value from it? Take the time to reach out to this individual and get to them know him or her intimately. Bloom describes the core customer as, “ The 'Who' that is most likely to buy your core product or service in the quantity required for optimal profit.” Let us look at 3 steps to find and please your core customer: Core Customer Step 1: Identify who your primary customer is Peter Drucker stated, “The purpose of a company is to create a customer…the only profit center is the customer.” In Peter Drucker's Five Most Important Questions, questions two and three are: 'who is our customer?' and 'what does the customer value?' These come right after the question, 'what is our mission?' Without thoroughly understanding our customer, we cannot carry out the mission of the organization or accomplish our BHAG - Big Hairy Audacious Goal. This is needed for business to business and business to consumer companies who want to attract and keep their most valuable customers. The better job you do with this step, the more effective your brand promise is going to be and the more likely your prospects are to purchase a product.

The first step in developing your brand promise is to identify and define your core customer. The promise should differentiate you in your market and support the sales process by making it easier to close deals. The core customer value to your business is immense, so the better you understand them the better the return on your investment.Įvery company should have a brand promise that it makes to its customers. It will create a core market that you can please and creates a loyal fan base. It is much better to serve your Core Customer completely and fully, than to try to be everything to everyone. The development of relationships with these important customers is often a part of a company's sales and marketing strategy.Philip Kotler implores us to do a better job of understanding “who” our valuable customers are and then to deeply please them, rather than trying to please everyone. Tall customer bases need more care and lead nurturing. Companies with a smaller amount of customers that make fewer and larger purchases are said to have taller customer bases. Wide customer bases have broad appeal and may consist goods and services needed on a regular basis such as food, office supplies and cleaning products.

A company that has many customers that make several small purchases is said to have a wide customer base.

#DEFINE CLIENT BASE FREE#

These customers often serve as free marketing by way of word of mouth, providing they remain satisfied.Ĭustomer bases can be wide or tall. These repeat customers may make patronage of a company habitual. Repeat buyers in a customer base often return to a company that has successfully filled their needs. Companies can expand their customer base as a way to increase sales.Ī customer base is often a targeted demographic or group of people with similar interests, which make their interest in a product or service more likely.

Customer base is the group of clients to whom a business markets and sells their goods or services.Ĭompanies study their customer base to cater their products and offers in efforts to improve sales.

Define client base